Tuesday, October 18, 2011

Battle of the Electronics Companies

Recently, the papers have covered a series of legal proceedings between Apple and Samsung over patents.

Samsung have long had a reputation for copying everyone else's products while apple have had one for innovation. However, Samsung have recently been competing successfully with Apple in the market for the mobile telecommunications devices with complex operating systems, commonly known as 'smart phones.'

The legal proceedings by Samsung relate largely to some wireless transmission standards. Technologies such as wireless standards need to be shared with other companies at reasonable prices, because if they are specific to a particular brand they are doomed to failure. Consumers require their wireless devices to interact with other brands.

Samsung are no doubt just trying to make Apple's legal action go away by giving themselves something with which to bargain. Most likely they will be successful. However, let us hope that the proceedings don't lead to an outbreak of malicious litigation in their industry, because if that were to happen, the real victims would be the consumers.

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